Text: Karla Jeltema
Spring has arrived and it could not be more welcoming than it is at Frederik Meijer Gardens and Sculpture Park. Though it normally hosts visitors at this time to see the butterflies, sculptures, and beautiful grounds this time of year, Meijer Gardens is now offering a new way to enjoy Spring while side-lining at home.
John VanderHaagen, director of Communications for Frederik Meijer Gardens and Sculpture Park, said the communications team began brainstorming ways to keep their audiences engaged with mission-related content. Gleaning information from a wide variety of other departments, the team developed a content calendar to showcase a number of the things happening in and around Meijer Gardens.
From employee videos on platforms like YouTube and Facebook transporting kids on an epic adventure when listening to a favorite book to a virtual scavenger hunt of the grounds for sculptures, the Frederik Meijer Gardens and Sculpture Park continues to bring experiences meant to delight. The park is also offering a virtual look at the arrival and setup of butterflies delivered from around the world each year; and providing a glimpse of serenity with a video-based stroll through the Lena Meijer Tropical Conservatory that is home to multi-colored winged beauties fluttering from plant to plant.
Whatever the inclination, a virtual visit to the Frederik Meijer Gardens and Sculpture Park is no more than a click away.
Photos By Pete McDaniel
Featured entrance photo by William J Hebert