Text: R. Collins // Photography: The Good Cookie Sweet Shop LLC
Spring is about to get much sweeter with this Saturday’s grand storefront opening of The Good Cookie Sweet Shop LLC in Grand Rapids, Michigan. The Good Cookie came to fruition just a little more than a year ago, when cookie-maker and chocolatier Ali Nash turned her and her nine-year-old daughter’s favorite pastime of baking together—and their dream of opening their very own bakery—into a full-fledged business.
“One day I thought ‘what if we really did this?’ How would that actually look and what’s the worst that could happen?” Nash said. “I also wanted to teach my kids—I also have a son; he’s 12-years-old—what you can do when you set your mind to something and follow your passions, put your time into something, and do your best.”
Another foundational motivation for starting The Good Cookie was for Nash to show her kids the power of hands-on experience in donating and giving back to their communities. Every month The Good Cookie donates a portion of cookie profits to non-profit organizations in West Michigan through its Doing Good Initiative, and Nash is excited to be a new community member in Grand Rapids’ own East Hills neighborhood.
The commercial bakery she purchased last fall is easy to spot on Fulton Street’s east end, thanks to its bright pink and white exterior, which will be complemented soon by a vintage cookie trailer painted pink and white to match.
“We’re really excited to get going and we really hope to be kind of a neighborhood destination. We’re locally owned and we’re a petite store; we make in small batches,” Nash said. “We’re just really excited to be a part of the community and everything that goes with that, including giving back as much as we can.”
As far as sweets go, The Good Cookie is well stocked with cookies—including gluten free options—available for pick up or pre-order, including classics like Chocolate Chip and S’mores, and more creative ideations like Cheery Cherry Chocolate Cookies, Lemon with a Glaze on Top, and What the Fluff? Fluffernutter, a New England specialty filled with fluffy marshmallow and rich peanut butter.
The shop also makes classic chocolates like truffles, seafoam, toffee, and more. Sweets by The Good Cookie can also be found in Rockford, Michigan at The Sweet Tooth of Rockford and in Sparta, Michigan at Goldie Lou’s, an eclectic gift emporium.
To kick off the shop’s residence in Grand Rapids, stop by the grand opening event on May 22nd, from 11:00 a.m. to 3:00 p.m. ET at 1163 Fulton St. East. There will be music, activities for kids, and bag decorating to benefit Kids’ Food Basket, as well as ample sweet treats. After the opening, the shop will be open Wednesday through Friday, from 10:00 a.m. to 3:00 p.m. ET and Saturday from 8:00 a.m. to 3:00 p.m. ET.
“We’re trying to match the Fulton Street Farmers Market to some degree so that folks can get their vegetables and then come over and get their cookies,” Nash said.
From grabbing pre-ordered or impromptu sweets to planning special events like weddings, parties, corporate events, and more, The Good Cookie seeks to lift spirits with the power of a fresh, handmade bake that also gives back, one cookie at a time.